Rankin

John Rankin Waddell started his career with Jefferson Hack in 1992. They created the monthly magazine Dazed &Confused that gave emerging stylists, designers, photographers and writers a platform to start there own career. After this he was part of some major editorial and advertising campaigns for Nike, Swatch, Pantene and Dove. Rankin has made front covers for magazines such as Vogue and Rolling Stones. In 2001 the duo created AnOther which focused more on fashion, originality and distinction. AnOther man was produced in 2005 to match the rise in men's fashion popularity. His love of taking portraits has made him very renowned and popular with supermodels, celebrities and VIP's like the Queen and Gordon Brown. However he often takes on his own projects for example; Rankin Live. He would take an image of someone off the street to prove anyone can be a cover model every 15 minutes. He did this for 7 weeks and created over 1600 images for his exhibition.

 

This image looks like it has used mostly LED lighting from behind the model to illuminate the model. The use of reflectors would have been used both sides of the image however it looks like a more reflective surface has been used on the left side. This is quite important because it makes the very harsh lighting of the background become very soft across the models face. The models hair, make up and clothes are all blue and this is intensified by the mixture of the colours of the background. The line created by the shadows on the face is lying on a line of thirds which means that the viewer is automatically drawn towards the face and eyes of the model because they are the lightest part of her face. I find that the use of the make up on the eye lids to intensify colours is very effective and I may use this to intensify colours in my images.

This image looks like it was taken in the back garden of a foreign home. I think it is a warm country because of the cactus in the background; also the model is barely wearing anything even though it is clearly night time and directed light has been used. The light source is to the left side and is placed above the the cameras position. The stone paving has a similar tone to a lot of the clothes that the model is wearing and the skin tone of the model so it blends in. The pose, hair and make up that the model has is very professionnel however the clothes that are being worn are casual wear which fits in with the location but contrasts with the model. I am drawn towards the models face first because it is the only part of the image that is looking at the camera, the right hand of the model is also pointing straight at it and the left arm framing the head and hair. I then look down to the shirt and I follow the legs down to the feet.